Smart. Skillful. Efficient.

In the digital age where the news cycle is 24/7 and information moves at the speed of a keystroke, Relay PR helps clients seize the moment to deliver their messages with timeliness, relevance and efficiency.  With more than 20 years experience at one of the nation’s leading public relations agencies, Roberta Silverman established Relay PR to serve the needs of clients looking for the creativity and personalized attention of a boutique firm coupled with the senior-level strategic thinking and broad perspective that corporate agencies offer.

Under Roberta’s leadership, Relay PR tailors customized programs and then taps specialists with the precise skill-set needed for successful implementation.  The result: flawless execution delivered in a highly cost-effective manner.

Roberta, an accomplished runner and triathlete, is a long-distance program leader who understands that the road to success is often a marathon, not a sprint.  She has developed and executed public relations and promotional programs for clients in diverse industries ranging from consumer electronics, real estate and home appliances to beauty products, toys and natural foods.
Media relations tops the list of Roberta’s areas of expertise.  She established and led the Media Strategy Group during her long tenure at The Rogers Group.  She has secured coverage for clients in powerhouse print outlets such as the Wall Street Journal, New York Times and USA Today as well as top television shows including “Today,” “Good Morning America” and “Ellen.” Working in the realm of digital and social media, Roberta has elevated her clients’ profiles online while creating valuable new connections with consumers.
For non-profit organizations, she has conducted awareness and education campaigns that have garnered national media attention, attracted celebrity supporters and helped shape public opinion.
Roberta has overseen the production of numerous special events ranging from live press conferences and media teleconferences to groundbreakings, grand openings, trade show programs and many product launches.   Among her notable achievements is the grand opening of LA/Ontario International Airport, for which she helped manage media relations and the production of six major public events, two videos, airport brochures, advertising and other related collateral materials – in only two months.  
Roberta’s efforts have garnered industry awards and accolades for communication campaigns that have positioned clients as environmental leaders and used social media to activate brand fans.
Meet Roberta Silverman

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